Brandmotion, 20 Years of Driving Innovation
A Brandmotion demo van in the Brandmotion wrap

About Brandmotion

20 years of driving innovation

Brandmotion builds advanced safety systems for work trucks and commercial fleets. Truck builders and fleet operators use our camera mirrors, 360 camera systems and radar to cut crashes and downtime, lower insurance costs and keep people safe inside and around the vehicle.

See our fleet safety systems Our story
2006Founded as a spin-out of Tier 1 supplier Johnson Controls
100,000+Safety products sold and installed on American roads
ISO 16750-2Passed by the complete SurroundVUE™ 360 system at two independent Michigan labs
Novi, MIEngineered and supported by our team in Novi, Michigan

Our story

The factory built your vehicles. We build the safety system around your fleet.

Brandmotion started in 2006 as a spin-out of Johnson Controls, and our first product was endorsed by Ford and sold through Ford dealers. Since then we've grown from consumer vehicles to Class 8 trucks, and from local installs to fleets across the country.

Our mission is to lead a national retrofit approach to vehicle safety, so a fleet doesn't have to wait on the factory to protect its people. We do it with OEM-level engineering, testing and support.

The Brandmotion team talking with visitors at the NTEA Work Truck Week booth

Milestones

2006 Madison Heights, MI. Brandmotion LLC established. 2009 Madison Heights, MI. GM Silverado rear vision contract. 2011 Ann Arbor, MI. Innovative Vehicle Solutions acquisition. 2014 Southfield, MI. Jeep backup camera launch. 2015 Southfield, MI. 360° vision launch. 2016 Southfield, MI. THEA connected vehicle contract. 2017 Jeff Varick founds the Vision Zero Automotive Network. 2023 SurroundVUE™ 360 wins Best Overall New Product at AAM’s The Event. 2024 Novi, MI. 360° integrated proximity detection launch. 2025 SurroundVUE™ 360 connection to the Samsara™ platform launches. 2026 Novi, MI. 360° Apple CarPlay and Android Auto launch, and the complete SurroundVUE™ 360 system passes ISO 16750-2 testing. Brandmotion turns 20.

What makes us different

Built with OEM rigor, around the customer

Integration expertise We solve the hard integration problems in modern vehicles: vehicle-specific harnesses, factory screens, CAN and J1939 data, and bodies the OEM doesn’t wire for.
Products that solve real problems Camera mirrors, 360 camera systems and radar blind spot alerts, designed around what drivers can’t see from the seat.
Built around our customers Lasting partnerships, not transactions. The team that helps you pick the system supports it after it’s on the road.

Every custom solution meets the functional requirements we agree on, or we rework it until it does.

How we work

From your vehicles to every vehicle

  1. 01 Evaluate We start with your vehicles and how you run them.
  2. 02 Design We match a safety package to each vehicle and scope any custom work.
  3. 03 Build Harnesses and integrations are built and tested before anything ships.
  4. 04 Deploy Installs are scheduled around your routes, at the upfit or in service.
  5. 05 Support Support and parts come from our team in Novi, Michigan.

We've reached our 20th year because we've earned and kept the trust of great customers. Our systems now protect drivers on some of the highest-profile fleets in the country, and that means we must keep raising our standards. Those customers deserve proof, not promises.

Jeff Varick, Founder and CEO. Jeff also founded the Vision Zero Automotive Network.

Let's look at your fleet.

Tell us what you run. A Brandmotion engineer follows up within one business day with the package that fits each vehicle.

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